Hey there, business owner! Today you’re going to learn how to optimize your Yelp business page to improve your Yelp rankings in just 5 easy steps. This will help you get on the first page of Yelp. Yes, even Yelp has their own ranking algorithm, and you can do a bit of “Yelp SEO” by playing with some of their ranking factors. So here’s how you can take advantage of it and come up higher to the top when people search for businesses like yours in your area. Psst.. While you’re here, check out all of our marketing services for local business.
Before you start ranking your business on Yelp, you need to make sure you have a claimed business page already. We’re assuming you do since you didn’t land here looking to create a page.. you landed here looking to improve its rankings. SO If you do, YAY! Log in here: https://biz.yelp.com/login If not, go set one up here: https://biz.yelp.com/
Three takeaways before you start optimizing your Yelp page are:
- You should already have a consistent NAP (name, address, phone number) listed here and across your other local citation properties
- You should already have some reviews (if not, work on getting more! If you need help, learn about how to get more Yelp reviews here.)
- Your profile should be fully filled out with a profile photo and everything.
Now we can get started!
5 Steps To Rank Higher on Yelp (for Free)
1. Find your keywords + locations
Put together a list of valuable service keywords and locations that you want to come up for in Yelp. For example, if you’re a roofer near Seattle, you’ll want to come up for things like “roof repair” when people are searching in Seattle, Tacoma, Bellevue, etc
2. Optimize your business description
Sprinkle in your keywords and variations of your keywords in your business description. Following the example above, we would add phrases like “for roof repairs in Tacoma, XYZ company is the place to call..” etc etc. Review your competitor’s business descriptions who are already ranking highly, and see how lengthy their content is. In this context, emulation without exact imitation will help you succeed!
3. Optimize your specialty section
This is where you get to add all of your specific services & products! List every service and product you provide here. The ones that are most important to you should be listed first.
4. Fill out all of your service cities
Many business owners don’t realize there is more than one location option in your Yelp settings. You can add multiple service cities! Be sureness to add the closest neighborhoods that you want to rank for in addition to your main city.
5. Ask for service-specific Yelp reviews
When discussing Yelp with your customers, be sure to request that any reviews specify WHAT was done WHERE. This will automatically result in reviews with keywords for your services and locations!
That’s it! Once you have your Yelp page set up, all it takes are these 5 simple steps to optimize your profile and rank higher in Yelp.